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Ben Lee’s Music Video for World Wide Fund for Nature Wins Gold Lion at Cannes  01 July 2010

The emotive music video for Ben Lee’s ‘Song For The Divine Mother of The Universe’ has picked up top honours at the 57th Cannes Lions International Advertising Festival, winning a Gold Lion for Public Awareness Messages.

The collaboration between WWF, Leo Burnett Advertising Agency and musician Ben Lee features a chimpanzee from the space exploration program returning to earth 65 years later to find it devastated, and focuses on the message, “It’s not a planet. It’s our home.”

Ben Lee has been an impassioned environmentalist, so this project was the perfect platform for his music to join together with WWF and Leo Burnett to create an accessible music video to get this important message across. The video aired as a special segment highlighting the WWF message on the 7pm Project. The clip was directed by Steve Rogers at Revolver Films.

"This is such a wonderful surprise - Leo Burnett and the WWF did such a great job in creating a statement that was both emotive and thought-provoking. I am honoured to have been associated with this project,"
said Lee of taking out a Gold Lion.

Leo Burnett Executive Creative Director Andy DiLallo echoed Lee’s statements. “This project has been a labour of love and to have such a positive response not only from the masses of Ben Lee fans but from the most prestigious advertising awards show in the world is a dream. I hope that this affirmation will help fuel more interest around environmental issues. It is time for governments to stop green washing and start making meaningful action towards saving our planet. I only hope it won't be too late".

“We’re very proud of the work Leo Burnett and Ben Lee have put into this great video,
” said WWF’s Marketing Manager Lawrence Hennessey.

“WWF and Leo Burnett share a great passion for the environment. It is great to see that passion and creativity rewarded with a Gold Lion.”

View the video here:

Ben Lee’s “The Rebirth of Venus” featuring ‘Song For The Divine Mother of The Universe’ is out now through Dew Process.


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